On at the same time
On next
The Click Trap
Fri
28
Fri 28 Jun 6:00 PM
Christchurch, Alice Cinema
Allocated Seating
90 Mins
Is it time to regulate online advertising?
The Click Trap exposes the alarming truths behind the digital advertising economy, worth hundreds of billions of dollars, showing the far-reaching impact it’s having on our lives, both on and offline. New advertising technology, monopolized by big tech companies, has turned hate and mis- and disinformation into a profitable business opportunity, which cyber scammers worldwide are also exploiting. By revealing how this complex industry works, who controls it and who is choosing to fight back, the film questions whether a safer, fairer and more transparent digital ad business is possible in the future.
The Click Trap exposes the alarming truths behind the digital advertising economy, worth hundreds of billions of dollars, showing the far-reaching impact it’s having on our lives, both on and offline. New advertising technology, monopolized by big tech companies, has turned hate and mis- and disinformation into a profitable business opportunity, which cyber scammers worldwide are also exploiting. By revealing how this complex industry works, who controls it and who is choosing to fight back, the film questions whether a safer, fairer and more transparent digital ad business is possible in the future.